• February 2, 2023
Celonis Launches Massive Expansion in India

Process mining has become an increasingly important part of the automation strategy for companies, enabling them to identify which processes can and should be automated, reveal bottlenecks and inefficiencies in processes and reduce operating costs. And, while many intelligent automation technology providers have added or acquired process mining capability, one of the early pureplays in the space continues to expand.

German process mining platform provider Celonis told the Indian publication The Hindu it expects to hire 900 employees in India over the next three years as part of a $100 million investment in the region. Celonis launched operation in India in November 2021 and currently employs about 100 people in the country.

“Expanding in the Indian market is a natural extension as various large-scale companies have a presence here and India’s talent market is huge,” said Malhar Kamdar, Celonis’ chief customer officer. “We have been focused on the U.S. and EU markets, but we plan to have a direct presence in Asian markets starting with India in the next 24 to 36 months. The CoE in India will be a springboard for us to expand in other Asian markets.”