Intelligent automation technology provider Kofax has appointed Matthew Thompson to lead its business in Asia Pacific and Japan. Thompson, an Australian based in Singapore has served in senior roles in the APAC region for VMware Tanzu and IBM, among others.
As a veteran sales professional in the region, Thompson will be responsible for expanding Kofax’s cloud-delivered automation solutions in Australia, China, Japan, Korea, The Philippines, Vietnam and others. According to a statement, Thompson will report to Kofax’s CRO Tim Battis.
“We’re thrilled to have Matthew join Kofax’s management team and drive our solutions into new markets and segments across Asia Pacific and Japan” said Battis. “Matthew’s excellent track record of growing and developing successful businesses across Asia Pacific makes him the ideal leader to grow our strong position across these markets.”
Thompson will have challenges ahead. According to a recent report, after finding initial success, businesses in the APAC region are struggling to find high-value processes to automate. According to Asia Pacific Predictions 2023, a new report from global consultancy Forrester on the biggest challenges and opportunities in the region next year, using process intelligence to get the most out of RPA and intelligent automation initiatives will be one of the most important trends of 2023.
The report notes that APAC currently represents about 11 percent of process intelligence software sales globally. In 2023, Forrester expects firms to apply the technology to revive up to 20 percent of RPA implementations that are not producing expected ROI.